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Tips to Upgrade the User Experience of Your Landing Page
Just imagine that you saw a search ad on google, you are impressed by the ad and wanted to give an inquiry, you further clicked on the landing page with links, and here the landing page link opens. Oh my God! What is this? Too many elements. I am confused, and I can barely see the writings; and yeah, what colors are they? I think if I stare at the site for any longer, I am sure my head will start aching. So yeah, it’s good if I search for a better website. And this is the experience that you get. When I put the issue like this, yeah, it is funny, but it is serious. What is the benefit of having a landing page if the guy who wanted to give you an inquiry is not able to at least look into the page correctly? It will not be just one person. Whoever wants to provide you with an inquiry will change their mind if the landing page is not user-friendly. And yes, it is not suitable for your business. So we have to be very cautious while designing a Landing Page. However, enhancing the appeal and overall user experience of landing pages can convert your visitors into customers.
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When designing a Landing page we must keep in mind that, the attention span of your user is less than that of a goldfish. So it is important to make use of some clever tricks to make your user stay back and read your page. The perfect formula to create an attractive landing page is with the right blend of design and content.
Nowadays, it is a tough job to get the attention of users as they get access to a number of websites each day. So now we can discuss a few tips that you can follow while designing a landing page.
It is true that nowadays the major share of online traffic comes from mobile devices. If the user has to find something through when they will not go searching for a PC when they have a phone in their hands. So your landing page must be mobile-friendly or else they will choose the better one over you.
Try not to clutter the design with too many elements. It is appreciated if an artist’s eye gets to work in choosing the color schemes, fonts, and layout making it easy for a user to navigate through the page. The content and design should go hand in hand and must not create any confusion for the user. Make sure you use the right font.
USE SIMPLE LANGUAGE
When it comes to content try to make the content as simple as possible and also try to make it interactive, this may increase the interest of the user to read more. Make sure that there should be clear & concise headings and paragraphs to keep the user engaged. You must create apt content that prompts a user to take the next step such as making a purchase or signing up for a service.
TRY TO INCLUDE ALL SERVICES YOU OFFER AND EXPLAIN HOW YOU EXCEL AT THEM.
People visit a landing page to learn intensely about a product, or a service that they are need of. However, the visit won’t last long if you don’t persuade them about your actual value. Try to educate your audience about your service and how it may benefit its target users.
THINK LIKE A USER
Being a globally hosted solution, Shopify has a robust infrastructure the site’s hardware and software are fully optimized. This gives the platform a super-fast loading speed and the e-commerce store you developed will load in a matter of seconds.
CLEAR CALL TO ACTIONS
It is important that the call to action must be easily visible and also must be easy to act on. The CTAs should state your message in the most appealing way, both aesthetically and functionally. Make sure the call to action is perfectly functional.
CHATBOX FOR LAST-MINUTE ASSISTANCE
This will be helpful for the user if he gets stuck somewhere and just needs help. He/she can directly chat with an executive and can find the help he wanted thus he can regain the smooth flow.
Yes, now you have the most important tips to create a perfect landing page. Be sure that you check that each and every step is followed and thus you will be able to create a user-friendly landing page and I can promise you that this will attract your target audience and compel them to stay on your page. It may benefit your business for sure.
Do you wish to get a Landing Page that is exclusively developed for your services, a high converting fluid design that helps you a lot in all your Ad campaigns and also drives organic traffic? Right from custom design and development on WordPress and Shopify, we also design landing pages on sites like ClickFunnels.com, Leadpages.com, Ontraport.com, Thirvethemes.com and more…
Get your Landing Page designed and developed by Maxsource today!
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