Just imagine that you saw a search ad on google, you are impressed by the ad and wanted to give an inquiry, you clicked on the landing page link, and here the link opens. Oh my God! What is this? Too many elements I am confused, I can barely see the writings, and yeah what colors are they, I think if I stare on the site for any longer I am sure my head will start aching. So yeah it’s good if I search for a better website.
And this is the experience that you get.
When I put the issue like this yeah it is funny, but it is serious. What is the benefit of having a landing page if the guy who wanted to give you an inquiry is not able to at least look into the page properly? It will not be just one person, whoever wanted to give you an inquiry will change their mind if the landing page is not user friendly. And yes, it is definitely not good for your business. We have to be very cautious while designing a Landing Page. Enhancing the appeal and overall user experience of landing pages can definitely convert your visitors into customers.