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Scope of eCommerce Marketing and Selling in 2021
Are you an eCommerce business owner and curious to know about the future of eCommerce marketing? Yes, you are. In today’s time, eCommerce’s worth is around $3 trillion. So it was revealing the future of eCommerce in 2021.
E-Commerce is a constantly growing world. With the increasing purchasing power of global consumers, the proliferation of social media users, and the continuously improving infrastructure and technology, the future of eCommerce in 2021 and beyond is still more vibrant than ever. According to Statista, by 2022, e-retail revenues will grow to $6.54 trillion,
However, eCommerce is an ever-changing industry. Several new trends pop up every year to help your business grow and outdo your competitors – 2021 is no different.
Let’s have a look to watch out for the top five eCommerce trends in 2021.
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VOICE COMMERCE WILL UPSURGE
People all over the world is relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant to do most of their tasks, from waking them to even buying products online. It is expected that 75% of U.S. households will have smart speakers by 2025. Voice commerce sales are expected to reach $40 billion by 2022.
Another reason why voice commerce is on the rise is the growing veracity and convenience of the technology. Both Google and Amazon are forcing regional languages in their virtual assistant devices to help consumers shop more conveniently. Therefore, it is important to optimize your online store for voice search.
Here are few ways for you to prepare your eCommerce site for voice queries.
- Optimize your content to boost up your chances of appearing in voice searches.
- Keep on adding new skill on Alexa and Google voice assistant devices.
- Offer voice-based navigation on your website, web app and mobile app.
- Make sure that your products can be purchased with a simple flow using voice command.
OMNICHANNEL SHOPPING – THE NEW NORMAL
Omnichannel retailing refers to offering shoppers a smooth and consistent experience across channels and devices. In a survey conducted by Harvard Business Review, 73% of respondents said they make use of multiple channels during their shopping journey. This data is almost four years old. With the increase in the adoption of mobile devices and voice assistants, I can only imagine that the number of omnichannel customers will doudle in 2021.
Here are few tips you can follow to offer a seamless omnichannel experience.
- Optimize your website for mobile devices. If you have the budget, then build up a mobile app.
- Personalize the customer experience in all steps if possible.
- Use tools like SAP Commerce Cloud to make sure a user oriented and comprehensive eCommerce experience with end-to-end online retail processes.
- Offer diverse purchase options, such as
- Purchase online, pick up in-store
- Purchase in-store, choose home delivery
- Purchase online, get doorstep delivery
- AI and AR Will Boost Up Ecommerce Experience
Reports says that online sellers will spend $7.3 billion on Artificial Intelligence by 2022. More than 120,000 stores will be using AR technologies to provide customers a rich buying experience by 2022. AI acts as your online in-store associate by providing you personalized guidance and recommendations to your customers. Unlike in physical stores, online shoppers are not able to try on or physically inspect the product that they intend to buy. Augmented reality would help them eliminate this hurdle by letting customers see how a certain product would look on them even before they buy the product. By executing AI and AR in your eCommerce store, you will likely see an increase in conversions and a decrease in the return rate.
NEW PAYMENT OPTIONS WILL COME UP
Payment options are one of the main reasons why customer opt a specific brand. If you don’t provide your customers’ preferred payment method, they will not be happy to purchase from your eCommerce store.
As of now, most eCommerce businesses started to accept digital wallets (like Google Pay, Samsung or Apple Pay, and PayPal) apart from debit and credit cards. Which is appreciable.
Brands Will Continue Adopting Dynamic Pricing
Dynamic pricing permits eCommerce retailers to stay competitive and attract more customers.
Even if you sell the best product in the world, if you don’t price it properly, you won’t generate enough sales. Make sure that you choose the right price for your products. By “right,” it means that the amount at which you have the best chance of selling your product while making the maximum possible profits. Use dynamic pricing software, which helps you to determine the best price for your products. These tools will provide us real-time insights into your competitors’ prices, market demand, and perceived value of your products to determine the optimal cost.
MOBILE COMMERCE MAY DOMINATE ECOMMERCE
As consumers’ trust in online shopping keep increasing, they feel more comfortable shopping using their mobile devices. By the end of 2021, mobile devices will to make almost 73% of total eCommerce sales. Besides, 30% of online shoppers are likely to abandon their carts in the middle of shopping if your website or the application is not mobile-friendly.
As an online seller, you should focus on improving the customer experience for mobile users.
VISUAL COMMERCE WILL GET BIGGER
Visual commerce refers to using images not just on product pages, but also on your entire store to tempt users to engage and convert.
Most of the retailers are already using visual commerce to induce shoppers into purchasing. They add high-quality images on their homepage along with shortcuts to purchase the product directly.
