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6 Tips For Creating a Successful Google Ad Campaign
Ever run a Google ad campaign with the expectation of achieving outstanding results yet fail to do so? You are likely doing it incorrectly. However, if the advertisement is appropriately designed, it will improve online and in-store traffic, brand recognition, and sales while cutting marketing expenses. As a New York-based Google Ads firm, we have listed six tips for developing a successful campaign.
1: SET A GOAL
Before creating the ad and getting a clear idea of your goal, you have to think of the big picture. What are your business goals and your advertising goals? Once you’ve got a clear idea of those things, you can narrow your tactical action plan and decide who to target, where to target, which age group to target, which keywords to target, etc.
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2: SELECT KEYWORDS CAREFULLY
Create a list of keywords potential customers may use to find you through search engines. Using Google Keyword Planner, a free tool, is a perfect place to start. One of the severe mistakes people make when finding keywords is always focusing on positive keywords that bring them traffic. You must also not forget to prepare a list of negative keywords because it can significantly improve the quality of your traffic and enhance your CTR (click-through rate). Also, try to target long-tail keywords as they are super-specific and targeted to one business; they allow you to target niche demographics.
3: KEEP YOUR TARGET CUSTOMER IN MIND WHEN CREATING THE ADS
Write the content of your ad in a way that attracts the attention of your target audience, boosts customer interest, convinces them that they desire your product, and pushes them towards taking action. For example, if you want them to choose your website, never forget to include a tempting call to action.
4: DON'T MISLEAD CUSTOMERS
Prepare the ad content which is accurate for the landing page. For example, ensure that each ad group is valid for your promoting landing page. Also, include your top-targeted keywords in the landing page content and the Ads text.
5: TEST AND TEST AGAIN!
You can only assume what might work best, as it’s impossible to predict what your customers will consider most appealing, so prepare variations of your Ads and analyze which has the highest click-through rate, the least cost per click, the highest number of conversions, etc. Then, when you understand what works, keep only those ads performing well.
6: MAKE USE OF EXTENSIONS
The extensions tab in your Google Ads dashboard allows you to add extensions directly to your ad to specify your location, products, features, or sales promotions. Make sure you use this feature well because 76% of users who search for a nearby service end up visiting that business that day. Consequently, with the rise of local searches, even when you are out and about, you must signal that you are nearby and always willing to assist.
So if you are looking for Google Ads or PPC services in New York, Maxsource Technologies can help. We’re professionals with technical know-how and a creative edge, and our list of successful paid search campaigns is as long as our arm. In addition, our paid social experts know how to get your Ad’s attention. To know more about our PPC agency in New York, visit: www.maxsourceworld.com/
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