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5 Key Aspects of Website Design That Affect User Experience
You’ve probably heard that website design is important, but what you may not know is how much it affects user experience. In fact, there are five key aspects of website design that have a significant impact on how users interact with your site.
If you’re looking to improve user experience on your website, it’s essential to understand these five aspects and how they can be optimized. Below, we’ll take a closer look at each one. Keep in mind that this is just a general overview—each website is unique and will require its own specific approach.
1. Site Layout
Think about the last time you went to a website. What did you see when you landed on the page? Chances are, the site layout was one of the first things you noticed.
A well-designed website will have a layout that’s easy to understand and navigate. The layout should be simple and organized, with clear headers and easy-to-find links. It’s also essential to make sure that the page doesn’t feel too cluttered or busy.
When it comes to website design, less is definitely more.
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2. Navigation
Take a moment to recall the last time you visited a website you were unfamiliar with. What action did you take right away? It’s likely that you searched for the navigation bar. That’s because it’s one of the most important aspects of any website design. It’s how users get around your website and find the information they need.
If your navigation bar is hard to find or difficult to use, users will quickly get frustrated and move on to another website. That’s why it’s so important to make sure it’s easy to find and easy to use. Place it in a prominent location on your homepage, and make sure all of the links work correctly.
Also, make sure your navigation bar is consistent across all pages of your website. If the layout changes from one page to another, users will get confused and may not be able to find what they’re looking for.
3. Visual Design
When it comes to visual design, your website should be clean and uncluttered. This makes it easy for users to find the information they’re looking for.
Too much clutter can be overwhelming and distracting, which leads to a poor user experience. Use simple fonts and clean layouts so that users can quickly scan your website and find the information they need.
4. Content
Your website’s content needs to be clear, concise, and easy to understand. If your content is confusing or difficult to read, users will likely leave your site without taking the time to figure it out.
To avoid this, use short paragraphs and actionable language. Breaking up your content into smaller chunks makes it more digestible for readers, and using strong verbs encourages users to take the desired action. For example, instead of “click here to learn more,” use “learn more about our products.”
It’s also important to use images, videos, and infographics to supplement your text. People are more likely to engage with visual content, so including visuals can help keep users on your site longer. Just be sure that any visuals you use are relevant and add value to your content.
4. Technical Aspects
Last but not least, there are a few technical aspects of website design that affect user experience. One is site speed, which is the amount of time it takes for a page to load. If your site is slow, people will likely get frustrated and leave before they even see what you have to offer.
Another technical aspect that affects user experience is your website’s responsiveness. This means that your site should look good and work well on all devices, from desktop computers to mobile phones. If it doesn’t, people will have a bad experience and be less likely to come back.
And finally, you need to make sure your website is secure. This means having an SSL certificate so that people’s personal information is protected when they enter it into your forms. If you don’t have one, people will be hesitant to trust you with their information, which will hurt your business.
