1. It all begins with strong calls to action.
Even if you have the best products, the majority of your inventory will still be sitting on a warehouse shelf. Selling a product on an eCommerce site necessitates a few distinct calls to action (CTA). A properly placed “Add to Cart” button, for example, should be the visual center point of a product page.
In other words, when a buyer visits a product page, the “Add to Cart” button should be the first thing they see.
The “Add to Cart” button should have a simple design and be placed directly beneath the product description. “Act now,” “Move to checkout,” and “Take advantage of this sale today” are some of the other calls to action.
2. It is said that a picture is worth a thousand words.
You may be a wordsmith who uses attention-grabbing product descriptions to get people interested in your products. Professionally taken images, on the other hand, move things faster than anything else. You must persuade your customers to take action based on visually attractive photos because they will not be able to view and touch your things in a physical store.
Take a photo of a product from the front, side, and back. More crucial, include a photo of someone using the item. Utilizing video to capture a consumer using a product is an even more powerful technique to get your customers to act.
3. For your product descriptions, write descriptive content.
If you’ve never heard the term “fluff” used to describe product descriptions, now is the time to learn about it. The term “fluff” refers to information that your readers do not require. For example, in the first paragraph of a product description, discussing a product’s history is called fluff.
You only have around five seconds to attract a customer’s attention, thus the first line must contain attention-getting information. Explaining an issue and how a solution addresses it is a terrific approach to start a conversation with a potential consumer off on the right foot. You must also provide important product information, such as a description of how it works. To get a customer to the checkout line, product specs are equally vital.
You can never have enough information to help you move more products at a faster rate, whether you’re a first-time Shopify eCommerce store owner or an experienced one. By requesting a review of one or more product pages from a trustworthy friend or colleague, you may expand your network. Constructive criticism can go a long way toward assisting you in making the most of Shopify’s best features.
Determine which of the campaigns listed in the Marketing section of the Shopify admin best fits your brand image. To learn more about the best Shopify store management practices, you could also participate in online groups such as Reddit and Facebook. Professional networking is just as crucial online as it is offline.
5. Less is more in this case.
Too much information, too many photos, and too many perplexing buttons placed in inconvenient places divert client attention away from a product shown on a page. Product pages should have a visible CTA and short, attention-grabbing descriptions of no more than 150 words.
All you need for images are three photographs of the solo product from the front, side, and back, as well as one of a client utilizing the product. Successful Shopify store owners use the PageFly Advanced Page Builder, a drag-and-drop tool for creating product pages. You can also use templates that follow the ‘less is more approach.
6. Boost the social credibility of your product pages
Consumer behavior is influenced more by customer product reviews than by advertising campaigns undertaken by the companies selling the products. This means that you should encourage buyers to post product reviews on both Shopify and your Facebook page. Directing potential buyers to your product review sites should help raise sales by giving your products the social legitimacy they need. When you receive positive product reviews, you gain social credibility, of course.
Shopify continues to be one of the most popular platforms for selling products in a number of industries.
In order to create your brand as a prominent participant in the world of eCommerce in 2020, follow the best Shopify practices.